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Break-ups To Make-Ups: Getting the Most from Your PR Agency
Are you involved in a bad relationship? Personal romance aside, many marketers are frustrated with their public relations agency, feeling that they are not receiving the requisite value and results...
View ArticleBrand Blink: Understanding the Mind to get to the Heart of Buying Decisions
Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before consumers even realize they’re making a decision. He...
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